The Under Armour era at BC is over as Boston College has announced a 10-year deal with Boston-based New Balance to outfit “30 of BC’s 31 varsity teams” (every team except for football). Sports Business Journal and the Boston Globe have reported further on the announcement and claim the deal is worth $45 million over 10 years, the largest in school history. The move is a key part of New Balance’s push into the basketball market
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Boston College Athletics announces apparel deal with New Balance
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